Target's corporate Intranet, insideTGT brought together several disparate sites but also introduced a mico-blogging feature on its home page to increase team member engagement and collaboration.
Role: I led the enterprise rollout, adoption and communication of Target's first Intranet re-launch to 20,000 team members in thirteen years.
After developing an organizational change management and communications plan with 50 plus tactics, the intranet reached a 50% adoption rate in just six months.
Today insideTGT is seen as a trusted communications channel and is used by executives (including Target's CEO) to share information with team members as well as a platform for team members to share, learn and connect with others in the organization. Feedback is regularly evaluated and new upgrades are implemented -- making it truly an Intranet designed by the team members who use it.
Writing samples: launch communications story and company news story.
